Stop selling your customers. Start seducing them instead!
If you want to win over customers, stop selling and start seducing them instead.
Ever wonder why big brands demand a huge premium in prices over the same product or services? They seduce but not just sell!
Attention to every customer touch points is of utmost importance – Encourage direct interaction with your customers, pay attention to the environment, and fine-tune the way you ask your customers questions.
Do sweat over the small stuff with customer experience. You’ll make your brand more distinctive and memorable.
The article by Dennis Lee Yohn here sums it up well.