Communication: The Power of Present Tense

Musk uses the present tense four times as much as the average communicator

 

"Musk isn't a compelling speaker because he makes us think the future will be amazing. It's because he talks about the present. More specifically, Musk uses the present tense four times as much as the average communicator"

An expert study by Zandan has taken Musk's speech taken from the last five years, including every Tesla earnings call.  Here's an example of a Musk speech containing lots of present tense (present tense highlighted in yellow, future tense in green).

The key conclusion is that good communicators use persuasion and action-oriented language more than the average.

For more details, please refer to Zandan's study here.